End Extreme Poverty, Increase Environmental Sustainability

by ThePoop Coffee on Dec 26, 2020

End Extreme Poverty, Increase Environmental Sustainability

Coffee Farming: Sustainability & Ethics

Our mission is to assists rural farming communities in Indonesia in the following ways.


  1. Establish a healthier and more profitable balance between nature and the coffee farming business

    Our goals is to work with rural farming communities and provide assistance by facilitating a means of selling and shipping their Kopi Luwak produce, not just domestically, but also to overseas markets such as Australia, Europe or the US. Currently, a vast majority of the Kopi Luwak produce is sold and consumed domestically. These farms earn a small fraction of the profit margin they could if they sold their coffee in overseas markets. For this reason, the farms in rural areas resort to unethical and unsustainable farming practices so that they can generate enough profit to support their local communities and families. 

    However, by helping the rural farming communities sell and ship their Kopi Luwak produce overseas, we are able to assist them in generating more sales with substantially larger profit margins. Support and creation of financial stable farming communities play a crucial part in ensuring that ethical and sustainable practices are achieved. Banning the Kopi Luwak production has precisely the opposite effect.

  2. Provide education for local farming communities and provide them with regenerative agriculture technologies, and lastly

    "End Extreme Poverty, Increase Environmental Sustainability" - UNICEF

    Many farming communities in Indonesia's rural areas rely purely on the production of the Kopi Luwak coffee. We cannot hope to achieve 'Environmental Sustainability' by taking away from them the only means of generating monetary support for themselves. 

    Instead, we need to support these farms in becoming financially independent so that they can afford education and incorporate technologically advanced regenerative agriculture technologies.   

  3. Incentivise and facilitate a transition to sustainable and ethical forms of agriculture, namely coffee farming of the Kopi Luwak

    Our hope is to generate and support financial and sustainable growth in the local and rural communities. We also hope to educate the rest of the world on the importance of NOT banning rural farmers from the Kopi Luwak production to facilitate financial growth and independence. In the near future, we aim to provide education programs on Sustainability & Ethics, Sustainable Farming, Regenerative Agriculture, Business Growth, and other forms of support to incentivise and facilitate the so much needed transition to sustainable and ethical farming!

Benefits to all of these activities and practices include:

  • Stronger and financially independent farming communities
  • Increased biodiversity
  • Climate change resilience
  • Maintained and safeguarded deep-rooted history and culture
  • Building trust and stronger international business relationship


Please reach out to us on if you have any questions. If you you would like to work with us or if you have any other business inquiries, contact us via the email -

Or leave a comment below and share your thoughts with us!

Thank you very much for your support! 

And Merry Christmas & Happy New Year!

ThePoopCoffee Team

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